It is estimated that the global luxury hotel industry will be worth a mind-boggling $115.8 billion dollars by the year 2025 (1). Managers and stakeholders who are already involved within this sector are well aware of its potential and yet, there is now more competition than ever before. This is due in no small part to the increased influence of the online community. It is a well-known fact that travel portals such as Booking.com and TripAdvisor play pivotal roles in regards to guest reviews and branding.
However, luxury hotel websites need to be just as streamlined and appealing as the properties themselves. What strategies have successful hoteliers put in place and why should only the most advanced e-commerce packages be chosen as hosting platforms?More Than Reviews AloneHotel reputation management is arguably the most important factor in terms of positive reviews and lower vacancy rates. Although some so-called "gurus" focus upon generating positive guest feedback, the fact of the matter is that the appearance of a website can make or break a potential reservation. It is therefore ironic that many properties still do not understand the importance of this observation.
Some common (and costly) mistakes often include:
- Websites with extremely slow loading times.
- Pages that cannot display correctly on mobile devices.
- Out-of-date or otherwise irrelevant material.
- Blind pop-up links and other obtrusive content.
Clarity is therefore critical. This is where the cloud-based e-commerce platform known as Shopify can help.This portal is intended to embrace a sense of flexibility that would not be possible with the use of generic and outdated systems. Based around the needs of the hotelier as well as the customer, all of the most important metrics are within immediate reach. Some of the primary tools which are associated with this system include:
- Cash flow management.
- Pipeline analyses and sales statistics.
- The ability to immediately understand metrics such as occupancy rates and monthly revenue generation.
- Cross-channel marketing.
- Streamlined order fulfilment.
Luxury properties should always be associated with an equally luxurious and appealing online presence.Sources:1.https://www.traveldailynews.com/post/luxury-hotel-market-size-worth-11580-billion-by-2025.